MOMENTUM SPRINT WEEKLY MEETING RECAP & ACTION PLAN

Core Purpose of the Call:

• Align on immediate weekly revenue-driving actions.

• Audit gaps in sales and marketing strategy for each participant.

• Assign clear content, sales, and funnel optimizations.

• Remove bottlenecks around clarity, offers, and positioning.

• Energize the group into proactivity with wins, accountability, and high-frequency leadership energy.

Participant Check-Ins & Strategic Focus Areas

Alexa Wilkinson

Primary Focus:

• Close 1x Group Program client (£800 payment plan cash in hand this week).

• Prep all content for Bali, ensuring content is locked and loaded before travel.

Strategic Bottlenecks Identified:

• Not utilizing passive data-gathering tools (e.g. link clicks).

• Over-indexing on DM-only funnel without audience warm-up layers.

• Holding onto individual leads too long (scarcity energy showing up in sales process).

• Needs to layer authority and objection handling into content — currently too heavy in passive/activating only.

Required Actions This Week:

1. Link Click Data Gauge:

   • Add CTA links to stories 2-3x this week to gauge audience interest and data points.

   • Use this to benchmark audience temperature and refine content.

2. Content Focus Areas:

   • Objection Handling ( Speak to different buyers types! ) 

   • Market condition narratives (recession in the UK, scarcity vs. stability messaging).

   • Identity, status, belonging, passive pain content.

   • Triggering Buyers Types & Agitational closers.

3. Submit landing page for Lacey’s review.

4. Revise tiered service suite and send to Lacey.

Claire French

Primary Focus:

• Shift audience into consultation calls.

• Clean up front-end marketing (low conversion on forms).

• Build brand authority and trust rapidly.

Strategic Bottlenecks Identified:

• Application page has starts but zero completions (20+ views, 0 completions).

• Lack of pre-qualification trust,  missing credibility, visibility, and brand resonance.

• Sales page exists but no direct driving traffic to it (only using forms).

• Low-volume audience; needs lead gen focus beyond nurture.

Required Actions This Week:

1. Trial Driving Traffic to Sales Page Directly:

   • Replace link in bio to go to landing page, not form.

   • Use stories/feed to educate on the process and invite to page.

2. Clean Up Authority Content:

   • Focus on social proof, founder authority, decision safety.

   • Double down on activating pain, identity, belonging content in feed and stories.

3. Market Research:

   • Use Threads, competitor groups, and other open forums to capture audience objections, beliefs, hesitations.

   • Use these insights in daily storytelling and marketing content.

Sacia

Primary Focus:

• Close out $7,500+ in current proposals.

• Prepare for call with potential 10-12k project client.

• Streamline offer clarity.

Strategic Bottlenecks Identified:

• Offer suite is bloated and unclear — even for herself.

• Brand focus split between Shopify and Brand Design (needs simplification).

• Operating in 'give more' mode, overwhelming buyers.

Required Actions This Week:

1. Complete Tiered Service Suite and Offer Mapping:

   • Focus on a simplified, clear offer,  likely full service (Brand + Shopify combined).

2. Ensure Front-Facing Marketing Focus:

   • Choose Shopify as anchor offer in marketing.

   • Use sales calls to diagnose and upsell to full service based on client need.

3. Control Protocol for Sales Calls:

   • Revisit control principles: ensure both you and the buyer have all info and decisions are made promptly.

Jordan

Primary Focus:

• Complete all client task allocation and close out April deliverables.

• Maintenance mode only pre-Bali trip.

• No sales focus at this time.

Required Actions This Week:

1. Finalise team task mapping in Monday.com.

2. Ensure all client sprints, tasks, and deliverables are clean and closed pre-Bali.

3. Priority is stability and continuity while overseas.

Diana

Primary Focus:

• Continue running client sprints.

• Clarity on processes and execution (no specific sales focus).

Group-Wide Assignments

1. Tiered Service Suite Submissions:

   • EVERYONE to submit their tiered service suite this week.

   • Choose ONE anchor offer only for front-facing marketing (not sales conversation).

2. Offer Mapping Development:

   • Submit Offer Mapping Document on anchor offer only.

   • Use this to clarify core messaging and close gaps in sales process.

3. Sales Focus Precision:

   • ALL marketing this week to drive toward a clear call to action.

   • Avoid marketing from scarcity or desperation.

   • Focus on precision, authority, and safety creation.

4. Content Minimums for Everyone:

   • Authority closers (1-2x).

   • Identity/Status/Belonging.

   • Passive Pain Posts.

   • Objection handling across stories and posts.

   • Link click CTA to sales pages (where applicable).

5. Market Research:

   • Use Threads, groups, competitor comments, etc.

   • Gather real-time objections, language, hesitations.

   • Share insights in group chat for feedback and use in content.

Final Notes & Mindset Reset

• The group collectively showed slippage into reactive, scarcity-based sales behaviors.

• Reset the energy this week into:

  • Detachment from outcomes.

  • Curiosity.

  • Creating buyer safety and leadership certainty in marketing.

• Everyone must shift focus from ‘locking in the one’ to ‘leading the many’.

• Energy flows where energy goes, focus on inputs, not lingering in the problem.

Call Close Prompt:

End of call was anchored in declaring a win from last week and setting a non-negotiable result for this week.
ALL participants must:

• Declare their win in chat.

• State the exciting thing they know is going to happen this week.