9.04.25 SBA™ MINIMIND COACHING CALL REPLAY

Leadership Reflection to Kick Off the Call: 

"If your business had to scale based only on how you’ve been showing up emotionally, energetically, and strategically this past month—what level would it grow to?"

• Reflection Add-On: What would break? What would multiply? What needs to change immediately?

MACRO THEMES & STRATEGIC PRIORITIES

1. Content Identity Shift: From Execution to Expression

Clients: Brittany, Kaisha, Sarah

• Context: Resistance around content creation is stemming from identity misalignment—not lack of knowledge. It’s a tension between authority vs. authenticity.

• Consulting Focus: Building content that expresses personal voice without diluting brand authority.

Instructions:

• Remember that as long as 80% of content is strategic, 20% is for whatever the fuck you want. But there is so little that you can post that is GENUINELY off brand that wouldnt make sense. Just remember, Not everything is designed to make a sale. 

• Give permission to experiment for 30–60 days: storytelling, visual identity, behind-the-scenes, opinion-driven content.

Exploratory Questions:

• What feels “unsafe” to express, and where does that belief come from?

• Would it dilute or deepen trust if I showed more of X?

2. Strategic Visibility & Partnerships

Clients: Asha, Kaisha, Liza

• Context: Top of funnel momentum needs to increase. Leveraging PR, strategic partners, and aligned ecosystems is the priority.

Instructions:

• Identify 3 category-adjacent brands whose audiences match yours.

• Use the Strategic Partner Qualifier Checklist + DM Outreach Script.

• For PR, develop media hooks and visual BTS to build brand narrative.

Exploratory Prompts:

• What ecosystem is my dream client already in?

• What warm lead magnets (e.g., audits, templates, speaking) can I use to start the relationship?

3. Sales Process Optimization & Funnel Structuring

Client: Sacia

• Context: Long sales cycles + trust gaps are slowing cash flow. Funnel needs to move evergreen with more urgency.

Instructions:

• Audit funnel for trust breakdown points (TOF → MOF → BOF).

• Add urgency layers: testimonials, time-based bonuses, or waitlist caps.

• Set up Evergreen Flow: Lead magnet → On-demand masterclass → Book call / Apply now.

• Build in retargeting with testimonials or content audits.

Funnel Prompt Example: “If you want to learn how I build brands that stand out and sell out, comment ‘BRAND’ and I’ll send you my free masterclass.”

4. Operational & Content Streamlining

Clients: Jordan, Chelsea

• Context: Backend systems like Dubsado and content execution causing friction and delay.

Instructions:

• Jordan to send Loom of current Dubsado process.

• Lacey to create visual workflow + plug-and-play templates.

• Chelsea to simplify proposal delivery: Remove visual clutter, focus on clarity and speed.

HOT SEAT QUESTIONS

BUDDY SYSTEM (Live + 7-Day Accountability)

Check-in Touchpoints:

• Mid-week async check-in (voice memo or Loom)

• Slack update before next call: progress, blockers, next steps

Buddy Prompt: 

“What is one friction point you’re still tolerating—and what’s one move you can make to remove it this week?”