HOT SEAT COACHING OFFICE HOURS - OCT 24TH 2024

Objective

The objective of the meeting was to discuss various topics related to the business and personal goals of the participants. These topics included moving to a new apartment, networking in the Maroochydore area, launching a membership program, simplifying business structure and financial models, and creating a go-to-market plan for the membership.

Summary

1. Moving to a new apartment: The participants expressed their personal goal of getting organized and starting fresh in their new apartment in Maroochydore. They were excited about the new location and apartment.
2. Networking in Maroochydore: The participants discussed joining a walk and talk group for women in business as a way to connect with others in the area and expand their professional network.
3. Membership launch and outreach strategy: The participants talked about sending personalized DMs on Instagram to potential members and considering using voice memos for a more personal touch. They emphasized the importance of building interest and getting people to join the community.
4. Simplifying business structure and financial models: The participants discussed streamlining processes and automations to create more efficiency. They also explored the idea of implementing flat rate pricing for venues and optimizing financial compensation structures.
5. Go-to-market plan for the membership: The participants discussed mapping out a launch cycle and marketing strategy for the membership. They focused on identifying target buyer types, creating urgency for sign-ups, and simplifying and clarifying the membership offer and benefits.

Action Items

1. Lacey and Liza will explore the idea of creating an SBA series related to their business.
2. Kaisha will revise the language used in the messages and DMs sent, based on Lacey's feedback.
3. Lacey assigned tasks to Asha, Kaisha, and Liza related to marketing, communication, validation, and brand opportunities. They will work on improving these areas based on Lacey's guidance and suggestions.
4. Lacey and Kaisha will categorize and address pain points and objections in their business. They will also develop strategies for handling objections and triggers for different buyer types.
5. Lacey and Liza discussed strategies for improving sleep and managing work hours. Liza will implement these strategies to address her personal challenges.
6. Liza will revise and improve her systems using GoHigh Level, focusing on mapping out the customer journey and automations.
7. Liza will consider the direction of her business and whether to continue building systems or wait for a paid model.

Closing Remarks

The participants expressed excitement and interest in the idea of creating an SBA series. Lacey provided feedback and tasks to improve messaging and various aspects of the business. They discussed pain points, objections, personal challenges, and strategies for improvement. Liza shared her plans to revise systems and the dilemma of deciding the direction of her business.