JAN 2025 KICK OFF CALL | SBA MINIMIND™

Objective

The meeting aimed to discuss strategic planning, capacity management, and growth opportunities for the participants' businesses. The focus was on setting clear goals, understanding market dynamics, and leveraging partnerships for business expansion.

Summary

• Capacity and Expectations: Lacey emphasized the importance of understanding capacity and expectations to make informed decisions. She highlighted the need for due diligence when considering new business opportunities, especially in advisory roles.
• Business Growth and Strategy: Discussions included evaluating the growth potential of a digital marketing agency and the importance of historical financial data. Lacey advised on performing audits to understand client acquisition and capacity.
• Goal Setting and Balance: Kaisha and Lacey discussed the importance of setting realistic goals and maintaining a balance between strategic planning and operational flow. The conversation touched on the need for founders to avoid extremes in their approach.
• Content and Marketing: The importance of content creation and strategic partnerships was highlighted as a means to generate leads and establish market presence. Lacey advised on prioritizing content and manual outreach.
• Investment and Fundraising: Asha expressed concerns about seeking external capital. Lacey encouraged exploring angel investors and leveraging existing networks to secure funding, emphasizing the need for innovation and market differentiation.
• Membership and Event Planning: Liza considered transitioning to a paid membership model for her events. The discussion revolved around maintaining accessibility while exploring subscription models to ensure consistent revenue.

Action Items

• [ ] Kaisha to perform due diligence on potential business partnerships, focusing on financial history and operational capacity.
• [ ] Liza to explore subscription models for her events and consider marketing strategies to increase membership.
• [ ] Asha to investigate angel investment opportunities and prepare a strategic plan for engaging potential investors.
• [ ] All participants to prioritize content creation and strategic partnerships to enhance lead generation and market presence.

Closing Remarks

The meeting concluded with a focus on strategic planning and the importance of balancing operational demands with growth opportunities. Participants were encouraged to leverage their networks and explore innovative funding options. Future meetings will continue to address these strategic goals and provide support for ongoing business development.