MINIMIND MEETING RECAP — STRATEGIC SUMMARY (2025-06-05)

KEY OBJECTIVE

To align all members on strategic progress across brand, content, and offer development while resolving capacity, messaging, and sales bottlenecks. Re-establish bi-weekly consulting calls as high-leverage, high-value spaces focused on strategic insight and clarity—not just reactive Q&A.

WINS & OBSTACLES

Liza

Win:

• Launched “On the Table” – a Flodesk-powered live roadmap form. Allows users to input event/offer ideas, categorized by themes. Engaging well via footer, Instagram DMs, and internal tracking.

• Book Club is tracking strong: event is next week, gained two new sign-ups same day, and email push is underway.

• Transparent communication around the pending Hamptons event; strong alignment on values and venue needs.

Obstacle:

• Hamptons event logistics unresolved: currently retracing options; not confirmed.

• Needs @Lacey Madison to re-review Sarah's edits for creative input and clarity around forward direction.

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Kaisha

Win:

• Closed a $10K deal during the meeting window.

• Two events in play this week and a newly secured strategic partnership with an NFL-aligned contact from Slack.

Obstacle:

• Clarity needed on messaging and positioning for offers outside of corporate/B2B context, especially when shifting language from enterprise-tier to online growth services.

Sacia

Win:

• Strong referral call from Diana, sparking confidence in the updated brand world proposals.

• Personal breakthrough: grounding in mindset, managing capacity better while enjoying the work.

• Submitted referral partner deck to Diana, expanding brand collaboration opportunities.

Obstacle:

• Getting about 1 lead per week but they aren’t converting consistently due to closing style:

  • 2 Instagram leads

  • 2 referrals

  • 1 x Brand Edit (no deposit yet)

  • 2 Proposals out:

    • One funded by mother (time-sensitive 72hr window, summer launch)

    • One influencer-led, budget-constrained

• Current lack of lead qualification and offer boundaries causing energy leaks and revenue delays.

Cresta

Win:

• Completed strategic documentation, offer clarity achieved.

• Two inbound inquiries confirming demand.

• Ready for GTM, just needs execution support.

Obstacle:

• Lacks a content visibility plan to communicate new positioning confidently and clearly.

• Needs structure to build safety and certainty for audience pre-launch.

Sam

Win:

• High-quality networking all week.

• Got exposure and insight from Hormozi event around scaling strategy, particularly LTV/CAC mapping.

• Launched 30-Day Brand Sprint, interest received, although conversion not ideal yet.

Obstacle:

• Coaching program struggling to convert at current pricing (1:1 and Sprint offers).

• Consultancy offer ($1.5K–$2K) has perceived value but lacks clarity on audience and delivery model.

• Refuses to pivot into pure content production space despite audience push.

• Needs to develop mid-ticket offers ($1K–$3K) alongside high-ticket consultancy.

• Overall: messaging and offer-audience alignment need refinement; lacks strategic segmentation.

🔥 HOT SEAT COACHING

CRESTA — Content Plan Development

• Needs structured rollout of content aligned with new GTM offer.

• @Lacey to provide: https://docs.google.com/spreadsheets/d/1VL2R9q4NE48GXdTaNa2Le1dTOir_xoPPle4nZCbjq_o/edit?usp=sharing 

CONTENT PLAN DEVELOPMENT — INDIVIDUALIZED STRATEGIC CONTENT PIECES

Each woman was assigned:

• 1 x Signature Series OR Education

• 1 x ICP Alignment

• 1 x Offer Awareness

• 1 x Threading

SAM

✅ 1. Signature Series

Title: “Building a Brand That Doesn’t Suck” OR “What I would change about your brand if I were your Creative Director.”
Format: Carousel or Talking Head Reel
 

Inerchasing between 1 x Viral/Culture Driven & 1 x Consumer Driven Audits 

2. ICP Alignment

Theme: Status & Identity Activation
Title: Addressing the need to be seen as professional and how it is hurting their brand. 
Format: Talking Reel or Carousel
Breakdown:

• Speak directly to high-achieving founders who fear looking amateur.

• Touch on identity around being “the professional” they’re not trying to look like a newbie.

• And tie is BACK TO that they need to learn how to COMMUNICATE & ARTICULATE their authenticity as a founder through social media as a vehicle. 

3. Offer Awareness

Literally the name of your offer with a cute graphic 

Brief description overview 

Pull at their characteristics and their identity 

Pull into their desire/es no more than 1 - 3 Northstar desires in relation to this offer, if should be your anchor offer so in relation to the transformation you provide as a whole 

Well in order to do that you need to X insert the point 

Which is why we created x 

Inclusions 

Price & CTA 

🧵 4. Threading (PASAA)

LIZA

✅ 1. Signature Series

Title: “Is it Worth It?”
Format: Education Reel
Breakdown:

• Pose this question around events, community, and digital experience investments.

• Share real-time reflections on Book Club, “On the Table” success, and future activation plans.

• Use it as a soft test for interest in upcoming projects (e.g., Hamptons).

2. ICP Alignment

Title: “Why the Same Women Show Up Every Month”
Format: Carousel or Story Slide Series
Key Points:

• Share consistency stats: “X% of our members return every single month”

• Break down why: group leaders, curated discussions, psychological safety

• Speak directly to women who crave high-touch community without feeling lost in a sea of strangers.

3. Offer Awareness

Your formatting is simpler than Sam 

Intro 

Brief Description 

Who it is for 

Desired Outcomes 

Screen shots of wins 

Detail of Inclusions 

Price & where to join 

4. Threading

Title: “The Anatomy of a Good Book Club (and why ours works)”
Format: Thread or Carousel
Structure:

• Share what makes this different from random Zoom calls

• Discuss leadership structure, prep, consistency, and intention

• End with a sign-up invite or link to learn more

SIR. TO DO

• @Lacey Madison

  • Revisit Sarah’s edits for Liza and offer new creative input.

  • @Stephanie Dimitrio

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  • Compile the three content types (Feed, Stories, Threading) into one master doc.

  • Add those assets to the central resource calendar.

• Look at Kaishas Messaging Strategic Documents 

CLIENTS TO DO SUMMARY

Liza

• Send final Book Club emails.

• Post Book Club Content 
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• Keep "On the Table" traffic and data insights updated.

• Follow up with Sarah edit review once Lacey completes.

Kaisha

• Workshop new messaging to bridge corporate language with online offers.

• Translate enterprise credibility into community-building tone.

Sacia

• Require deposit on Brand Edit offer.

• Create quick-lead objection responses for influencer-tier and parent-funded cases ie. Why dont we organise a phone call with your parents so they can discuss or whoever else is funding the investment 

• Schedule decision calls with leads under 72-hour deadline.

Cresta

• Start seeding visibility based on Lacey's content flow plan.

• Publish teaser content (e.g., “This is why I rebranded” story).

• Begin building DM lists for retainer GTM.

Sam

• Finalize ICA segmentation: who’s for content, who’s for consultancy.

• Draft the outline of her signature consultancy offer.

• Build $1–3K intro/mid-ticket offer.

• Complete the Brand Strategy Exercise HERE. . 

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