SBA™ MINIMIND PANELIST LIVE IG AUDITS | SARAH MEMMER

LIZA: COMMUNITY BUILDER + EVENT HOST

Primary Focus:

• Upcoming NYC Event postponed due to weather (silver lining: more lead time to fill it)

• Ongoing brand partnership outreach for Hamptons event

• Content creation reluctance, especially personal/founder-forward

• Reframing social media as mission-driven, not self-centered

Mindset Shifts & Coaching

1. “I’m bad at social media” → Not True.

   • Her results prove otherwise: consistent sign-ups, retention, and event turnouts.

   • Problem = overconsumption + self-critique → deleting good content too early.

2. Your role as the founder isn’t vanity, it’s safety signaling for your audience.

   • Women don’t go to events hosted by strangers. Your presence builds trust.

   • Emails show you can build that relationship. Now bridge that gap to social.

3. “The group isn’t about me” = outdated POV.

   • Until the brand has autonomous momentum, Liza is the face and credibility builder.

Tactical Strategy

Content Direction

• TikTok is a non-negotiable growth lever. Her most ideal clients are there.

  • Proof: She gained a new member from one TikTok post, who went on to make close friendships.

  • → Shift from “I don’t like the platform” to “My buyers live there.”

• Introduce consistent founder-forward content.

  • Types of content that work:

    • Behind-the-scenes of running events

    • Founder vlog-style content (bookstore trips, day-in-the-life)

    • “Is this $20k venue worth it?” event series

    • Email-to-content repurposing

    • Soft interviews w/ existing members to build trust + FOMO

• Create a simple 3x/week posting cadence to rebuild consistency.

  • Personal post

  • Book club/mission content

  • Event warm-up or TikTok repurpose

Execution & Accountability

• Begin submitting content drafts to Slack for feedback/review before posting.

• Build momentum > wait for perfection.

• Don’t film/edit/post in one day. Break up content creation in 3 phases:

  • Day 1: Idea + script

  • Day 2: Record

  • Day 3: Edit + write caption

📌 Action Items:

• Revisit Sarah’s brand outreach email feedback

• Start with “test” brands to build momentum + refine strategy

• Draft & submit 1 founder-forward post this week for review

• Pull from old emails to repurpose 5–10 content ideas

• Test “venue value” content series—track results + pivot tone as needed

• Consider integrating interviews with long-term members for social proof

SACIA: CREATIVE DIRECTOR + DESIGN STRATEGIST

Primary Focus:

• New niche pivot: creators entering the product space

• TikTok and Instagram commentary-style content is driving leads

• Struggling with case study confidence + cadence consistency

Mindset Shifts & Coaching

1. You’re not “just posting commentary”—you’re activating demand.

   • Commentary content = lead magnet, but ROI-focused storytelling = closer.

2. Case studies are not client betrayal—they’re proof of excellence.

   • Her results are insane (example: $8K in <7 days post-launch; 189% CVR spike).

   • Leverage her contract clause that allows for promo usage.

3. Your Gen Z-ness isn’t a disadvantage, it’s the secret sauce.

   • Embrace it. Let it inform tone, trend fluency, and aesthetic approach.

Tactical Strategy

Content Direction

• Double down on commentary + interweave:

  • ROI case studies (money, traffic, CVR spikes, screenshots!)

  • Behind-the-scenes design breakdowns (show + tell: “how we got X result”)

  • TikTok idea: “If I were X influencer, here’s the product I’d launch”

• Batch content in staggered phases. Never do all in one day.

  • Ideate/scripting → filming → editing → posting over separate blocks

 TikTok Strategy

• Add on-screen hook text to every talking video (secondary hook = retention)

• Use small-volume hashtags specific to the topic

• Keep captions short + punchy

• Ideal cadence: 1 attraction post + 1 warming/authority post per day max

Action Items:

• Create first full case study carousel (focus on numbers + client transformation)

• Turn commentary results into face-to-camera TikTok

• Repurpose creative direction story (surf brand) into storytelling series

• Start using TikTok captions with hashtags + hook overlay text

• Plan content in phases (2–3 days per week max)

Shared Call Insights

Founder-Forward = Trust-Builder

“Nobody is coming to an event with a stranger they don’t feel connected to.”

• Both Liza and Sasha’s growth hinges on building personal brand credibility, not just delivering value.

• Their own backstories, early business experiences, and community-building instincts are content goldmines.

Visibility Before Sales

• Content ≠ vanity. It’s safety, resonance, and connection.

• TikTok offers faster, more viral traction than Instagram. Lean in.