SBA™ OFFICE HOURS REPLAY 13.02.25

sba minimind replays Feb 13, 2025

 

RAPID FIRE WINS & OBSTACLES
 
 
CORE TOPICS
  1. OUTBOUND SALES STRATEGY
  2. LAUNCH CYCLES FOR EVENTS & RETREATS
  3. STRATEGIC PLANNING
 
QUESTIONS
LIZA - What can I look for in my emails to help me figure out how to get higher conversion rates?
    • Shifted back into the weeds instead of pre-planning no pre-content planned
      • Trying to get a head start for march
KAISHA & Sacia- Best way to integrate a freebie into my content funnel. I’m not sure what I fully want to do for the lead magnet yet but I want to make sure its beneficial and not just something people will download and not implement/take action with since I haven’t done one before.
    • What is the goal of the Freebie? Free Masterclass Walking through your Framework & Method for X Events > Funnel into a Low Ticket Upsell of Event planners > Upsell into a Strategic Intensive with you.
    • Run ads to the funnel > Upsell into a Paid Consultation with you Brand/Strategy/Direct Mapping > Upsell into an Actual Service Retainer
Asha - Best way to approach building more momentum for MVP launch post beta.
Tayla - For someone who can serve two different types of clients both different skill sets (some cross over but diff stages of business) — would you say go in on one only or make seperate offers for each.
    • Ultimately what is the NORTH STAR TRANSFORMATION
    • Is the process you take them on to get there achievable for both stages or do they require cusomised or simplified staged
    • You can serve both...but should you?
    • When you try and sell to both, how effective and potent do you think your messaging is at converting? How strong is deal flow? How aligned are the people coming to you?
    • Just solidifying my business suite atm.
    • Questionning whether I need more pathways / offers or if what I have is enough & to just focus on that.
Beth - I have a course that is perfect for beginner SMM's, is there anything else I can do with that to sell instead of just my Insta stories
    • so the only way you have been selling is selling on stories? How do you optimise those stories to sell? What stage of busines are these founders in? How much is the course? how accessible is it? how clear is the messaging?
Shan - I'd love to hear your suggestion for upselling post retreat (the retreat is Feb 21-23) and how I can move people into more offers in my world. I am considering The Playground as that will build my recurring and one of my goals is to get my recurring to 10k/m (I'm currently at 8ish) but a large sector of the people coming are already in it
 
Brittany - Procrastination & Creative Charge night time but wants to sleep
 
 
@Lacey Madison to do - Homework for liza > Develop a prelominary rinse and repeat calendar view for Upcoming event schedule ie. Every 3rd monday XYZ part of the funnel comes out

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