WEEK 01 - MOMENTUM MASTERMIND | BRAND DNA ANCHORING

MOMENTUM MASTERMIND | FULL MEETING RECAP

Call Focus:

• Re-grounding in core brand identity, presence, and movement-building.

• Peer auditing to strengthen trustworthiness, authority, and market positioning.

• Identifying and solving the shared bottlenecks across the cohort.

TRAINING: Million Dollar Brand Foundations

1. Three Pillars of Iconic Brands:

• Identity: Core values, beliefs, villain, mission/vision — repeated daily in content for brand recall.

• Movement: Community built around each other, not access to you. Shared values, shared transformation.

• Presence: Verbal and nonverbal communication (kinesics, gravitas, posture, tone, energy). You are felt before you are heard.

2. Key Prompts & Reflections:

• “If I stripped your offers away, would people still follow you?”

• “Are you showing up with the energetic gravitas of a premium leader?”

• “Do your visuals, tone, and stories mirror the pricing and caliber of your brand?”

COLLECTIVE BOTTLENECKS (Based on Audit Data + Live Observations)

These are the true shared brand gaps, not just what clients say — but what their brands show:

Seen but not trusted:

• They’re visible, maybe even respected but not trusted to solve $10K–$100K problems.

• Not demonstrating authority, frameworks, or signature intellectual property.

Audience confusion:

• Unclear messaging, multiple offers, or broad bios causing lack of clarity on:

  • What they do.

  • Who they do it for.

  • Why it matters right now.

Inconsistent messaging + weak recall:

• Not enough daily repetition of: core message, villain, movement, brand ethos.

• Too many micro messages → creates dilution, not distinction.

Lack of distinct positioning:

• Blend-in branding.

• Generic phrasing that could apply to any mentor/coach.

• No named frameworks or proven, ownable IP.

Vision & Mission Weakness:

• “Should be good on paper” messaging, but no punch.

• Doesn’t make the consumer feel something or believe in a bigger mission.

BREAKOUT ROOM AUDIT GROUPS

Here’s the peer audit structure — carefully curated to combine:

• Different styles + strengths.

• Similar bottlenecks.

• High-value feedback loops.

Audit Prompts:

• Would you trust this brand to solve a $10K–$100K problem?

• What is unclear about what they do or sell?

• Where are they blending in?

• What’s missing from their presence, tone, or market messaging?

• Where would you hesitate to hire or refer?

GROUP 1: Authority Gap Focus

Theme: “Seen but not trusted” → elevate frameworks, presence, specificity.

Members:

• Claire (Consulting pivot, system strategist)

• Alexa (Soulful scale mentor, brand embodiment)

• Shannon (Nurture systems + emotional depth expert)

→ Breakout activity: Pinpoint exactly where trust is eroding (bio, content, visuals, tonality). Share 1 example from each category.

GROUP 2: Positioning & Audience Clarity

Theme: “What do you do, again?” → fix vague bios, diversify proof, sharpen ICP.

Members:

• Jordan (CFO/accounting expert, brand is solid but messaging lacks punch)

• Shen (Inner child healer, heavy on top-funnel; missing trust/conversion)

• Ruby (Strong aesthetic, tightening offer articulation)

→ Breakout activity: Describe what each woman does, to whom, and why they matter — without looking. If you can’t, it’s not working.

GROUP 3: Vision & Verbiage

Theme: “Great concept, but no unforgettable mission” → fix big idea disconnects.

Members:

• Alexa (mission feels broad, lacks resonance/embodiment)

• Claire (split between OBM vs. consultant; language not catching up)

• Jordan (moving from peer-to-peer branding to visionary founder positioning)

→ Breakout activity: Reframe each others' vision/mission to be unforgettable. “Would you follow this mission into the fire?” If no, why?

INDIVIDUALIZED FEEDBACK & ACTION PLANS

Claire

• Core Gap: Trust & clarity. Strong backend; lacking front-facing authority.

• Fix: Push “consultant” narrative. Lead with your method (Clarifying Signature Method). Visual rebrand → now go hard.

• Action:

  Frame rebrand content as evolution. Shift messaging to match the consulting language — tangibles, not just emotions. ie. Lean into the consulting lens of operations and systems as it is more tangible and easier to understand and then frame more of the leadership and management work when you are pitching corporate 

  Start speaking openly about your framework & distinction 

Alexa

• Core Gap: Blend-in messaging. No vision/mission = no brand gravity.

• Fix: Finalize and embody a signature stance + signature content series. “I am a rich man” vibe — yes. But why you? Why now?

• Action: Bio revamp. Lead with vision. Post shoot → drip rollout. Every piece should point to what’s changing.

Jordan

• Core Gap: Distinction & personality in financial niche.

• Fix: Show frameworks, methods, case studies. Add fun & education. Leverage team expertise (tax accountant).

• Action: Develop “Monthly Client Wins” series. Highlight breakdowns + turnarounds. Frame Capital Status as fun, creative financial firm.

Shen

• Core Gap: Top of funnel heavy. Lacks framework awareness & premium positioning.

• Fix: Show “Interrupt” → “Unshackled” method visually. Add real-life BTS of calls, breakthroughs, facilitator-led moments.

• Action: Edit & release a pin post showing your signature method in action. Add framework name to bio. Increase trust & proof.

DELIVERABLES FROM LACEY (To Be Sent Post-Call)

• 📌 Example content pieces (Reels + storytelling swipe files).

• 🎥 Re-engagement loop templates (for stories).

• 🗂️ Bio + brand tone revisions (Claire & Alexa).

• 📈 Signature content cadence guides for everyone.

NEXT STEPS

1. Submit brand audit if not done.

2. Finalize vision + mission + villain statements.

3. Begin executing re-engagement strategy.

4. Create/pin 1 signature series or case study this week.

5. Be bold in breakout rooms — your clarity helps the whole group rise.