WEEK 02 MOMENTUM SPRINT: MEETING RECAP

Theme: Building a Million Dollar Movement
Facilitator: Lacey
Vibe: Iconic, high-caliber, deeply activating, and unapologetically perspective-shifting

OVERVIEW & CONTEXT

This training unpacked the strategic anatomy of a movement-led brand, diving into how to cultivate devotion, generate magnetism, and scale transformational business ecosystems. Lacey taught that movements are not taught, they are embodied and built with people beside you. The training was designed to dissolve limiting narratives around “audience-building” and rewire you into movement-building, emphasizing the potency of:

• Consumer Obsession

• Indoctrination & Identity

• Demand Architecture

CORE TEACHINGS BROKEN DOWN

1. Consumer Obsession – The Cornerstone of Movement-Led Brands

"You cannot build obsession with people who feel like numbers."

What it Means:

Consumer obsession is mutual. Not just you obsessing over your audience, but your audience being obsessed with you back. This requires:

• Treating your audience like humans, not vehicles or metrics.

• Having intentional, non-transactional conversations.

• Moving buyers through the journey with nuance and humanity.

Action Steps:

• Identify where you’re inadvertently treating your audience like a number (e.g., only talking at them, not with them).

• Audit your content and conversations for depth and community facilitation (not just authority).

• Build relational depth with existing leads before chasing new ones.

Indoctrination & Identity – Becoming the Blueprint

“People don’t just buy what you sell. They buy who they get to become in your world.”

🔍 What it Means:

Indoctrination isn’t manipulation it’s embedding a shared belief system, language, and lexicon into your brand. Identity marketing helps people see themselves inside the movement.

Key Concepts:

• Psychological Uniforms: Consistent, recognizable messages and language unique to your brand.

• Lexicon: Signature words, phrases, and tone that create brand culture.

• Status-Driven Buying: Buyers either protect, maintain, or ascend their status by investing in your offers.

Action Steps:

• Define your brand lexicon (e.g., “lead powerfully,” “no burnout,” “luxury without sacrifice”).

• Create rituals or rewards (like plaques, titles, or tiers) to reinforce identity.

• Regularly ask: “What status or identity shift am I offering through this content/program?”

3. Demand Architecture – Making the Movement Move

“Movements that don’t move people to action aren’t movements. They’re museums.”

What it Means:

You can’t just build awareness. You need to engineer conversion pathways. Demand requires emotional resonance and commercial clarity. You must:

• Speak with conviction and rhythm.

• Repeat core messages obsessively.

• Anchor emotional urgency to tangible solutions.

Action Steps:

• Embed your signature frameworks into your storytelling.

• Audit your buyer journey from first interaction to sale: Where are people stalling?

• Assess: Is your movement just “inspiring,” or is it activating?

BREAKOUT ACTIVITIES

Audit: Are You Building a Movement?

Everyone was instructed to:

1. Screenshot the last 3 scrolls of their IG grid.

2. Ask: Is this woman building a movement? If so, what movement? And how do we know?

3. Use ChatGPT or peer feedback for unbiased assessment.

Account Deep Dives:

Each participant received real-time feedback on their:

• Movement clarity

• Shared language

• Identity signals

• Psychological uniforms

• Brand vibe vs buyer resonance

Examples:

• Sasha was praised for diverse design taste and urged to own her authority publicly.

• Claire was advised to clarify OBM vs VA identity and create more BTS leadership content.

• Jordan was told to frame her brand around financial literacy as status liberation.

• Alexa was prompted to lean into freedom vs self-sacrifice narratives, with a photo shoot strategy in Bali.

IMPLEMENTATION ASSIGNMENTS

Movement Building Worksheet

Complete with clarity:

• What movement are you building?

• What identity/status do your clients step into?

• What do you stand for and against?

• What is your brand lexicon?

• What are your brand’s psychological uniforms?

• What is your signature framework called (and how do you prove it)?

Strategic Actions (All Non-Negotiable):

• Define your movement and shared belief system.

• Audit your content using the IG screenshot exercise.

• Design your lexicon and frameworks—visibly and verbally embed them in content.

• Activate top 5–10 “ride-or-die” clients into micro-ambassadors using your movement language.

• Refine your brand-to-movement narrative for congruence across assets.

QUOTES THAT SLAYED

• “Stop trying to build a movement alone. You need community to scale.”

• “Treat yourself like you’re famous before you are.”

• “Status sells. Belonging retains. Identity elevates.”

• “Most of you are hiding behind your brilliance. That’s why your audience isn’t obsessed with you.”

• “Movement is not just a strategy—it’s devotion in action.”

HIGHLY ENCOURAGED

• Rewatch the movement section of Seven Figure Sprint.

• Watch the indoctrination and identity trainings Lacey referenced.

• Repeat the status analysis exercise every 90 days.