WEEK 05 MOMENTUM MASTERMIND 

Theme: Messaging That Converts
Date: 28.05.25
Facilitator: Lacey Madison
Sprint Week: 05 of Momentum Mastermind
Primary Focus: Activating audience resonance through clear, compelling messaging that pre-sells offers before the DMs open.

CONTEXT + CURRENT STATE

This week’s call was built as a strategic progression from the foundational work covered in Weeks 01–04 (Brand Clarity, Movement Articulation, Offer Optimization, ICP Specificity). However, due to prior exposure (Bali intensives, 7FS content, legacy messaging work), the group had varied baselines of messaging refinement.

Welcome & Context Setting

• Sets the tone: this call will not be a repeat of past messaging workshops or Bali refinements.

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• Clarifies that while many of the girls have been refining messaging for months, the real issue is consistent comprehension + application, not exposure.

• Frames today’s session as high-level refinement + extraction, meant to identify invisible gaps in resonance, funnel flow, and ICP alignment.

Content Category Simplification Exercise

Core Question: “If we were to take your last 20 pieces of content and group them, what are the 4 umbrella categoriesthat they fall under?”

• This exercise is designed to:

  • Streamline your brain.

  • Audit content focus.

  • Reveal what’s being over- or under-indexed.

Purpose: To help founders see if their content is evenly addressing their buyer journey.

Strategic Content Cadence & Clarification

Lacey explains her 4 Master Content Types (with funnel alignment):

1. Education (TOF)

   • Market insights, industry shifts, and context-setting content.

   • Gives audience clarity on why this matters now.

2. ICP Alignment (TOF-MOF)

   • Movement messaging. Identity + status.

   • Content that says “this is who we are, this is what we stand for.”

   • Gets people nodding and opting in emotionally.

3. Threading / PASAA (MOF-BOF)

   • Belief-shifting content that connects the dots across the funnel.

   • Creates Safety Around the business, offer and purchase. 

   • Includes objections, case studies, PASAA, and real buyer psychology.

4. Leadership (MOF - BOF)

   • Your founder voice. Story-based, credibility-driven.

   • Creates Safety around you as the Facilitator of the results. 

   • Works only when paired with other content to avoid buyer misalignment.

Key Quote:

“If you’re only sharing success, you’re selling replication. Which means you attract people expecting to copyyou, not become CEOs themselves.”

Messaging & Positioning Audit (6 Question Sprint)

Each founder was asked to answer the following 6 prompts (and discuss live or in Slack after):

1. What is the #1 pain your offer solves/ or ONE singular Frustration your customer is experiencing right now — in your client’s words?

2. What is the biggest misconception your audience has about solving that problem?

3. What makes your solution different from the market?

4. What 3 emotions is your best-fit buyer feeling (and hiding)?

5. What moment makes them realize they’re ready now?

6. What’s the core shift they want to feel after buying?

Insight:

• This exercise isn’t about your genius.

• It’s about nailing the buyer’s story and building content that mirrors the moment of decision.

 Instructions + Next Steps

Lacey assigns homework:

• Map your last 10–15 posts to the 4 content buckets.

• Identify which pillar is underrepresented.

• Use the 6-question sprint to craft 3 new content angles this week—threaded, not siloed.

CTA for Group:

“You’re not posting to educate. You’re posting to activate. Every single post needs to play a role in moving your buyer one step closer to clarity.”

Summary Checklist

For Founders (To Do This Week):

• Complete the 4-pillar audit of last 15 posts.

• Write 3 new content pieces using the 6-question framework.

• Post at least one high-conviction ICP-alignment content this week.

• Post one threading piece that directly connects offer → misconception → buyer shift.

For Lacey (Support):

• Check-in on Slack by Thursday to review pillar audit check-ins.

• Provide 1:1 loom feedback to any who drop their 6-question responses.

• Drop a visual example of good threading content for reference.