MY STRONG CIRCLE

MyStrongCircle is the multi-fitness studio membership platform for the Multi-Passionate Fitness Enthusiast. We help fitness enthusiasts create a personalized fitness membership with unlimited classes to two or three studios of their choice, saving up to 50% on their typical studio spend, and they easily book all their classes in one easy-to-use app.

ASKING PRICE: $100,000

MULTIPLES:

< 1x Profit & 6.2x Revenue

ASKING PRICE REASONING:

Our unique approach to aggregating marketplace supply and proprietary pricing mechanism yields higher AOV and low churn subscription marketplace with high revenue potential. Our higher AOV helps us pay back our supply (fitness studios) at a much higher rate than our competition. This has helped turn our suppliers into promoters of MyStrongCircle and helped organic member acquisition.

 COMPANY OVERVIEW

COMPANY DESCRIPTION

This startup is the multi-fitness studio membership platform for the yoga-addicted cyclist and the boxing-obsessed weightlifter. We help fitness enthusiasts create a personalized fitness membership with unlimited classes to two or three studios of their choice. With an abundance of exercise options, 17 million people in the U.S. alone exercise in multiple fitness studios & gyms. They now juggle a combination of expensive single studio memberships, expiring class packages, and other class-based aggregators that limit the number of monthly visits. As a result, they either overpay for fitness classes or don’t exercise as often and where they want to. This platform solves this by tailoring the traditional transactional marketplace model. Our members hand-pick their favorite two or three fitness studios and get unlimited classes at one bundled membership price saving up to 50%, and they easily book all their classes in one easy-to-use app.

DATE FOUNDED

January 2022 

TEAM SIZE

1 ( Founder )  

BUSINESS MODEL

Dual-Sided Marketplace & Platform 

 ACQUISITION FINANCING

Open to creative deal structure